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Dell opens first store in Dallas

Posted on Wednesday, July 26 2006 @ 02:15:59 CEST by

Chron writes Dell has opened its first store today:
The first Dell Inc. store opens Tuesday in an upscale Dallas mall, but company officials insist they're not abandoning the computer maker's strategy of selling directly to customers over the phone and the Internet.

The Dell Direct Store, and another to open later this year in West Nyack, N.Y., are aimed at consumers rather than Dell's core corporate customers.

There will be no inventory. Rather than walking out with a laptop computer under their arm, shoppers will place orders that will be shipped to their homes.



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