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50 million mobile game purchasers by 2010

Posted on Wednesday, January 03 2007 @ 10:05:42 CET by

IDC analysts expect there will by close to 50 million mobile game customers in the U.S. by 2010. They also expect subscription-based services will gain ground:
Mobile gaming is one of those sectors that's a bit tricky to figure out. Everyone says it's growing and is primed for even more growth, and yet the number of actual mobile game purchasers out of the total wireless subscriber base remains comparatively low.

That said, the analysts at research firm IDC believe that growth in this market is about to accelerate. A new study from the group predicts that mobile game purchasers will grow more than 16 percent annually reaching nearly 50 million customers by 2010. IDC states that this will "substantially increase total mobile gaming revenue by the end of the decade."

The report U.S. Wireless Gaming 2006-2010 Forecast, which provides an analysis and five-year forecast of the U.S. wireless gaming market, suggests that improved handset technology, flexible billing mechanisms, and the increased availability of wireless broadband (3G) networks will entice more consumers to join the mobile gaming scene, thereby driving growth of the sector over the next several years.



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