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45% of Europeans with broadband Internet watch TV online

Posted on Tuesday, May 08 2007 @ 07:20:31 CEST by

A study from Motorola concludes that 45% of European broadband Internet users watch TV online:
The survey covering the United Kingdom, France, Germany, Italy and Spain found that the French lead Europe in terms of online television consumption with 59% of people choosing to watch previews and episodes of their favorite shows via the web with the Germans trailing at 33%.

The survey did not ask where the respondents obtained the content, ignoring the reality that many were possibly downloading television shows from BitTorrent or similar services.

The results further strengthen the business models of startups such as Joost, that seek to target a massive potential audience through the use of streamed content over a P2P network, but with the safeguards of DRM and imposed advertising delivery built in.

The survey also found that 45% of Europeans expect to be making video calls via their home TV’s by 2012.



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