Samsung is showing off a couple of new LCD displays at CES 2008. This includes two 14.1" and 31" OLED TVs but also a new ultra-slim 52" panel and a quadruple Full HD LCD TV.
OLED is seen as a powerful contender to be at the center of the future display market mainstream given its very high resolution, svelte profile and extremely light weight. Electronics manufacturers have already begun exhibiting these next-generation displays at major trade shows, but Samsung is going a step further at CES 2008. The OLED is being presented as a finished TV product that features an elegant, optimized design.
The chic, ultra-slim OLED TVs employ AM OLED panels developed by Samsung SDI, a Samsung affiliate dedicated to display production. The finished products weigh some 40 percent less than other LCD TVs of the same size while boasting a contrast ratio of 1 million to one, color gamut of 107% and brightness of 550nit. Samsung will begin commercial production of mid- to large-sized OLED TVs around 2010.
Also on display at the Samsung booth will be a 52” LCD TV that is slimmer than any other non-OLED TV ever made. It has 50,000:1 contrast ratio and 550nit brightness. Mass production of this model is scheduled to begin in 2009, as the company continues to maintain its leadership in the flat panel TV market.
Samsung continues to set the pace in the arena of picture quality with the unveiling of “Quadruple full-high definition” (QFHD), which refers to a resolution of 3,840 pixels by 2,160 pixels, which is four times greater than that for a typical high-definition display. Samsung will unveil the world’s largest (82”) QFHD LCD TV to date.
Finally, Samsung is introducing a 57” LCD monitor (model: 570DXN) that can recognize a user’s motions even when the user is a short distance away from the monitor. The monitor takes advantage of a 3D motion sensing solution developed by interactive media company Reactrix Systems. Samsung plans to commercialize this monitor in 2008 and will target it for commercial (B2B) advertising applications.