Sony aims to increase the global marketshare from Blu-ray from 20% currently to 50% by the end of this year:
DVD and BD currently account for about 80% and 20%, respectively, of global demand for movie discs, Chubachi indicated. The new BD devices to be offered by Sony include models integrating an HD LCD TV with BD recording functionality, Chubachi pointed out.
Sony has relied mainly on the PlayStation 3 (PS3) to promote BD, and sales of the game console will increase along with the offering by top Hollywood studios of new BD movies, Chubachi noted. However, Sony will extend its BD promotion from the current focus on the PS3 and BD players/recorders to IT devices, Chubachi pointed out.
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Re: Sony looks to 50% marketshare for Blu-ray by year-end by Anonymous on Sunday, April 20 2008 @ 02:18:36 CEST
lol- yea, right!
maybe in 3-4 years when the players are down to $200...