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Abit to exit motherboard market?

Posted on Wednesday, May 28 2008 @ 00:21:26 CEST by

DigiTimes claims motherboard maker may exit the motherboard market after evaluation of its performance after Intel's 4 series based motherboards arrive on the market:
Abit, however, maintains it does not know anything about the speculation and will continue to develop motherboard products.

Abit's has failed to meet the expectations of parent company Universal Scientific Industrial (USI) in its ability to compete with fellow second-teir makers in terms of performance, or first-tier makers in terms of pricing in the mid-range and entry-level market, and so the company is evaluating whether to quit the market and start developing other products for the Abit brand, noted the sources.

In 2007, Abit shipped 2-3 million motherboards and had set a goal to ship six million units in 2008. However, the company's current shipments have actually decreased. Abit will determine whether to stay in the market after evaluating its shipments performance of P45-based motherboards, added the sources.



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