Recently, Vjeran Mandic had the opportunity to speak with David Makin, Palit Multimedia's Consumer Marketing Manager. The idea was to get a better idea of Palit, the hitherto little known manufacturer of graphics cards.
They may not be as well-known as ASUS or Gigabyte but they are certainly more than just another manufacturer of reference-design graphics cards. We also wanted to know what they are doing to put their products ahead of their competitors and of course, their plans for the future.
"I think we're differentiating ourselves on both the hardware design side as well as the marketing side. Sometimes I just sit back and laugh at what's going on. We launch a 1GB version, then the other guys do the same thing. We add three-phase power and some of them do the same thing."