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Politics invade video games - Obama buys ad in Burnout Paradise

Posted on Thursday, October 16 2008 @ 15:40:49 CEST by

CNET reports ads for Barack Obama are appearing in the Xbox 360 version of Burnout Paradise. AFAIK, this is one of the first times politicians use in-game advertising to boost their popularity.
Electronic Arts confirmed on Tuesday to our sister site GameSpot that the ads have been appearing on virtual Obama billboards since October 6, and will continue to run until election day in November.

The ads will appear in the Xbox 360 version of the game in 10 states, most of them hotly contested: Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, and Wisconsin.
The site also has an update, that the ads appear in a total of 18 video games from EA:
National Public Radio reports that the ads, which target men between 18 and 34 years of age, are running in a total of 18 video game titles from EA. Those titles also include the popular and timely Madden NFL 09 football game, along with games targeting Nascar, NBA, NHL, and skateboarding fans, the the AP says.



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