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"Historically for us, the game industry hasn’t been affected by recessions like a lot of other businesses. I think the reason for that is [that] games really offer some of the best entertainment value on the market," said Pardo.

"People might not want to go out to the movies and spend $100 for a couple of hours and then go to a restaurant. You can go home and pay $15 a month for 100 hours of entertainment if you’re staying at home more — and I think that’s one of the reasons why you don’t see games really go in the same recession as the rest of the economy a lot of times."

Blizzard currently has in excess of 10 million subscribers to World of Warcraft alone, each of whom have to buy the game and pay a monthly fee. The company is also currently working on the massively anticipated Diablo 3 and has announced plans to split the equally exciting new Starcraft game into three separate titles.