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"A big part of that is not just the device itself, which is easier to carry, and has the touch display and accelerometer which is great for gameplay, but it’s the electronic distribution of the apps as well," claimed Joswiak, who obviously hasn't seen as many scratched iPhone screens as we have.

The interesting bit though comes when he claims that Nintendo and Sony are left miles behind by Apple's iPhone, despite the fact that the DS and PSP are designed as dedicated gaming devices whereas the iPhone is not.

"There are already so many games and as we look at it, to us it really seems this is the future of gameplay. Whereas a lot of these devices [Nintendo DS and Sony PSP] are more in the past."