Sales of Windows PC on the other hand were up 13 percent in terms of units, while revenue was flat as consumers preferred less-expensive models. This is a problem for Apple as Mac systems are significantly more expensive than their Windows counterparts. NPD analyst Stephen Baker believes Apple will need a new iMac desktop and a $799 MacBook if it wants to increase its marketshare.
NPD analyst Stephen Baker said Apple sales fell for two reasons: price and the fact that the iMac desktop has not seen a refresh since April.
Baker believes that people who are shopping based on price will be more likely to choose a low-end Windows PC, whether a laptop or desktop, rather than pay more for a Mac. Apple fans, on the other hand, are probably delaying purchases until the economy improves.
"I don't think there's a lot of Apple people switching," Baker said. "We think people just aren't buying."