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So what better way to create relationships of its own with these companies than to poach one of the guys who was in charge of that side of things at TSMC? That's exactly what GF has done with the appointment of Subramani Kengeri as VP of design solutions.

Kengeri was senior director, design and technology platform at TSMC and head of its North American design centre in San Jose. In those capacities he will have been a key liaison between TSMC and its customers. He will now be part of the design enablement team, reporting into recent appointment of Mojy Chian, who controlled the relationship with TSMC in his former role at programmable logic solution maker Altera.