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Dell makes costly pricing mistake in Taiwan

Posted on Thursday, July 02 2009 @ 14:41:58 CEST by

Engadget reports Dell made an expensive pricing mistake as the company mistakenly listed a 19" LCD display for NT$500 (about $15) in Taiwan. The link spread like a wildfire and before Dell could take action more than 26,000 orders for around 140,000 of the monitors were placed.

Usually, a company like Dell would cancel these orders because it was obvious that this was a pricing error, but Taiwanese regulators have suggested Dell to compensate consumers fairly and threatened to take legal action against Dell if they don't.
For its part, Dell simply says that it plans to "compensate the buyers for the mistake," although it's not clear if that means it'll actually be sending out the monitors -- which, incidentally, would add up to more than $20 million at their full list price.



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