Posted on Tuesday, July 14 2009 @ 0:30 CEST by Thomas De Maesschalck
Bright Side of News
reports NVIDIA aims to become a serious player in the handheld processor market and that the company is adding more people to its Tegra unit to accomplish this goal.
But if Tegra is to become 50% of nVidia's overall revenue in few years from now, some major changes had to happen. We learned that Roy Taylor left his post as the head of ultra-successful The Way It's Meant To Be Played game developer support/marketing program and switched to lead the Telecom side of things. If Roy's track record is anything to go by with, nVidia has a strong ace up its sleeve.
One of aces in the book should be computational capabilities of Tegra as well. We know that currently Tegra does not support CUDA, as the graphics bit was based on GeForce 6 architecture. According to information we have, that will change as soon as second and third generation of Tegra SOC's come out in 2010 and 2011. Thus, we can expect that "nVision 09 minus Gamers" e.g. GPU Technology Conference will focus on Tegra as well.
