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Microsoft Store concept art revealed

Posted on Sunday, July 26 2009 @ 13:39:56 CEST by

Gizmodo has published over 50 slides with details about Microsoft's plans to open retail shops, similar to the ones Apple operates. You can check it out over here.
The presentation is by Lippicott, a "design and brand strategy" consultant firm with extensive retail experience that it appears Microsoft has hired to help develop the store's concept, principles, and design. It looks pretty legit to us--if it's a fake, it's fairly elaborate, with detailed graphics, research, plans and even rough store layouts.

Essentially, Microsoft is taking the best elements from the Apple Store, Sony Style and other "flagship" stores. The main focuses are going to be Windows 7, Xbox, PCTV (Windows Media Center) Surface and Windows Mobile, revolving around this concept customer they call "Emily," who's basically a younger version of your mom, since they make all the buying decisions.



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