Posted on Monday, July 27 2009 @ 0:05 CEST by Thomas De Maesschalck
The latest PC sales figures from market research firm NPD show Apple owned 91 percent of sales of computers priced over $1,000 in June. The average price of a computer was $701, but Apple users are willing to spend significantly more than the average PC user. The average Windows PC was sold for $515 in June, while the average Apple machine came in at $1,400. Apple is estimated to account for 8.7 percent of the U.S. PC market.
In this economy, it's clear that price matters -- to an extent. This week, Apple reported a record third quarter, bolstered by new lower prices on its entire line of MacBooks. The company sold 2.6 million Macs during the quarter, ushering in its best-ever June quarter.
Apple sells only three products below $1,000: the 13-inch MacBook, and both versions of the Mac mini.
In June, Apple lowered the prices on its 15-inch and 17-inch MacBook Pros by $300. It also created the 13-inch MacBook Pro for $1,199 -- a cost of $100 less than its non-Pro predecessor.
