Apple and record labels to promote album sales with interactive goodies

Posted on Monday, July 27 2009 @ 13:00 CEST by Thomas De Maesschalck

FT reports Apple is collaborating with the four largest music labels to boost sales of albums by bundling them with interactive goodies:

Apple is working with the four largest record labels to stimulate digital sales of albums by bundling a new interactive booklet, sleeve notes and other interactive features with music downloads, in a move it hopes will change buying trends on its online iTunes store.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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