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During Sobon's presentation, she stated the VISION technology focused on explaining their technology in to consumers in plain language that was didn't feature the technical specifications about the system, but more about what the system could actually do in a real-world setting. "It's about making graphics matter," Sobon said. "Everything is accelerated by graphics and mainstream consumers don't understand that. We are making graphics important by usage, software, and speaking the consumer's language instead of using technical jargon."