Since Microsoft launched the new search engine in May the company has gained two percent of marketshare, while Yahoo lost 1.9 percent in the same period.
The biggest loser in the search wars, however, continues to be Yahoo as it awaits approval to hand over search to Bing. In a single month, Yahoo’s U.S. search share dropped 0.8 percent to 18 percent, and is down 3 percent since the beginning of the year. Meanwhile, Google seems unfazed, gaining another half point itself in October to finish with 65.4 percent share.