FUD Zilla heard NVIDIA is planning to introduce the GeForce GTX 480 graphics card for 450EUR (incl. VAT) in Europe. If the site is right, this would make the GeForce GTX 480 about 75EUR more expensive than ATI's Radeon HD 5870.
People have expected single GPU Geforce GTX 480 to end up at close to $600 or €600 in Europe after tax but it turns out that the amount Nvidia wants for its new high end card should be closer to €450.
Note that high demand might easily make shops push this price even further but Nvidia's suggested retail price should end up around €450 including VAT. Higher prices will be reserved for some dual card that is supposed to come in the next few months.