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Sony boss says PS3 is starting to break even

Posted on Saturday, July 03 2010 @ 20:15:04 CEST by

Sony worldwide studio boss Shuhei Yoshida revealed his company is finally starting to break even on the PlayStation 3 console:
"This year is the first time that we are able to cover the cost of the PlayStation 3," said Yoshida. "We aren't making huge money from hardware, but we aren't bleeding like we used to."

The fact that the PS3 hardware was sold at a loss wasn't necessarily a huge problem; console makers traditionally make minimal return on consoles and see the largest profits from games and licensing fees. Still, Sony has had a tougher time of it than it may have been used to, financially.

Yoshida also said that Sony would not be issuing PS3 price cuts this year.



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