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DigiTimes: eBook reader sales lower than anticipated
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Posted on Friday, July 30 2010 @ 00:40:06 CEST by Thomas De Maesschalck |
DigiTimes Research writes sales of eBook readers fell 33.2% short of expectations in Q2 2010:A total of 1.35 million e-book readers were shipped to the global market in the second quarter of 2010, 33.2% fewer than the originally projected 2.02 million units, chiefly because shipments of new models were delayed to the third quarter, according to Digitimes Research.
Two other factors also prevented shipments from reaching the target. Telecom carrier China Mobile Communications' subsidized sales of e-book readers were weaker-than-expected in the China market, and volume shipments of SiPix's e-paper solutions were delayed.
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