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Sony says quality more important than lower eReader prices

Posted on Sunday, August 01 2010 @ 05:26:41 CEST by

Sony revealed it doesn't plan to get caught up in an eReader price war, as the company deems quality more important than scoring the claim to the cheapest eReader device.
On July 29, the day after Amazon's new Kindle was unveiled, Sony released a statement proclaiming that it did not want to "lay claim to the cheapest e-reader."

“Pricing is one consideration in the dedicated reading device marketplace, but Sony won’t sacrifice the quality and design we’re bringing book lovers to lay claim to the cheapest eReader," said Phil Lubell, Sony Electronics' vice president of digital reading. He added, "Our global customers expect to get the best digital book reading experience and we’re concentrated on delivering that by investing in Sony’s award-winning design and original digital reading enhancements, such as eBook library borrowing and the only full touch-screen on the market.”
More info at Forbes.



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