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NVIDIA CEO: We have an ARM-based CPU strategy

Posted on Friday, August 13 2010 @ 19:48:44 CEST by

Following analyst's complaints that NVIDIA should articulate a response to the growing threat of AMD's and Intel's CPUs with integrated graphics, NVIDIA CEO Jen-Hsun Huang told CNET that his firm has a CPU strategy in place for the smartphone and tablet market.
"Our CPU strategy is ARM," Huang said, referring to the fact that Nvidia was, unit last year, only a supplier of GPUs. "ARM is the fastest growing processor architecture in the world today. ARM supports (Google's) Android best. And Android is the fastest growing OS in the world today," Huang said.

Huang said that its dual-core Tegra 2 chips currently come in two flavors, the AP20 for smartphones and the T20 for tablets. "And both of them are being designed into products," Huang said.
While commenting on the additional weak die/packaging related charge that NVIDIA took in yesterday's second-quarter earnings announcement, Huang stated that he thinks the issue is near the end:
I asked Huang Thursday if he thought the problem was now largely behind it. "It's our best estimate," he said. "With much, much more understanding and more data than we had two years ago or a year ago. And we've had the opportunity to work with every single PC (maker) out there. So we think it's near the end."
NVIDIA's flamboyant CEO also spoke about the ongoing court case with Intel, he explained that Intel has severely disrupted NVIDIA's chipset business for well over a year now and revealed that even if the case got resolved, NVIDIA is unlikely to ramp its chipset division back up to the same level as before, as being out of the game for so long has done a lot of damage.



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