ATI brand finally going the way of the dodo?

There’s a background buzz in the industry right now that says the ATI brand might not make it past Christmas. For almost 25 years, the graphic card buying public has put ATI on its shortlist. KitGuru wonders, could this be the end?

The world is full of weird paradoxes , surprises and contradictions. Apple PCs have always been famous for graphics and yet they don’t support DirectX or, generally, ship with anything faster than a single, middle of the range graphic card. Intel and graphics are two words that most people don’t readily put together, yet Intel is the biggest supplier of 3D graphics processors in the world. In a world where cinematic gets wheeled out every 18 months to describe the next generation GPU without a hint of irony, should we be taken aback by the loss of a brand like ATI?