EA's Ben Cousins said in an interview that he feels that $60 games are exploitative. Cousins says it makes more sense to offer players access to a game for free before asking them to pay, and that's exactly what he's currently working on with the new BattlefieldPlay4Free game.
Chatting to Rock Paper Shotgun, Cousins said that the future of gaming will be both 'platform agnostic' and 'free...with deep multiplayer experiences'.
'I can't think of anything more exploitative than gating all of your content behind having to pay someone $60. That's a really harsh business model if you think about it objectively,' he said.
'What we do is enable everyone to play the game, and figure out if they like it. If they don't like it they can walk away and they don't lose anything.'