DigiTimes heard from sources at Taiwanese motherboard makers that they're hoping that AMD's new desktop Trinity APUs will be able to put pressure on Intel to decrease pricing of its Core i3 entry-level processors. Intel's Core i3 processor series is priced between $117 and $138, while AMD's Trinity APU has a price range of $69 to $129.
The sources hope that price competition between Intel and AMD processors can heat up the PC DIY channel and attract consumer demand to return.
Since AMD has not launched any product that could seriously threaten Intel's market share during the past year, Intel has been rather tough with its processor prices to maintain high gross margins, and the lack of price competition has weakened demand in the PC DIY market.
