Developing and marketing an app is not easy, especially if one is an individual developer; but it is not impossible either.
The current app boom can be compared to the gold rush; every developer hopes to grab a share of the app market, but most come away in disappointment. In fact, only a small percentage of developers succeed in creating apps that can make them millionaires, but this doesn’t stop developers from trying.
Sagi Scliesser, the co-founder of TabTale, an app developer based in Israel, enjoys sharing his recipe for success. He always has some advice for hopeful new developers, and the first tip he gives is to be wary of the top companies. Since it is very difficult for individual developers to compete with well-established companies, they should try developing apps in some under-served sections. Developers should create something that hasn’t been thought of before, but something that consumers will be glad to have.
Sagi also urges developers not to think twice about investing their time and money on their app. The aim is to create something that delivers the ultimate experience. However, in order to succeed, app developers need to consider several aspects of the business, such as analytics, cross-promotion, and others. To get the largest number of downloads in the App Store, developers need to continuously update their product.
Developing and marketing an app is a challenging task, which is definitely not for the faint of heart. Besides, while doing all the above, developers should comply with the laws of their country as the slightest violation on their part will get them into trouble.
One such app has been developed by GamblingAfrica.com. The app fills a space in the South African online casino arena. The app provides bonuses to players at various casinos.
Develop Apps for Different Platforms
Experts say that iOS devices are more popular when compared to Blackberry, Android, and Windows Phone devices. One expert also says that Android users are least interested in purchasing apps, owing to which developers should focus on creating iOS apps if they want to make a profit. While this may have a grain of truth, developers will profit better if they create apps that are compatible with a wide range of platforms and mobile devices. The best apps function not only on mobile devices, but also on desktops, tablets, and other platforms.
When consumers use an app for the first time, they should feel as if they have found something of great value, something they cannot do without. Every time they use the app, they should discover more and more its utilitarian value. And seasoned users should be able to understand how to make the fullest use of the app.