Speaking to Expreview, a Gigabyte executive revealed that the launch of NVIDIA's GeForce GTX 880 graphics card is slated for September 2014. He added that Gigabyte is developing the GTX 880 G1.Gamer, a custom card that will feature a new GPU cooler capable of handling a thermal load of up to 650W. The cooler is reportedly massive, not because the GTX 880 will be extremely hot but in order to achieve a lower noise level:
He said that in context of disclosing that his company is working on a custom-design card based on the new chip, named GTX 880 G1.Gamer. The new card will be designed with a massive cooler capable of handling thermal loads as high as 650W. What this means is, with its fans spooled down, the cooler will be able to passively cool the GPU over a wider temperature band, regardless of the GPU load. The fans will begin to kick in only at a higher temperature. Based on the "Maxwell" architecture, the GTX 880 could step up performance-per-Watt metrics for NVIDIA.