The reasons for the Fire Phone’s flop are numerous and obvious: It was launched as an exclusive on AT&T, it was priced as highly as established brands such as the iPhone and the Galaxy S series even though it was a very late entrant, and it didn’t offer any compelling features outside of a 3D display and other gimmicks. In retrospect, comparisons between the Fire Phone and HTC’s ill-fated “Facebook Phone” may have been unfair to the Facebook phone.
Source: BGR