The cooler is really small but is designed for Intel CPUs with a TDP of maximum 70W. Pricing and availability is unknown.
The teaser image was posted on the company's Facebook page, and it apparently depicts a "low-profile kinetic cooler" for Intel processors with TDPs up to 70W. While that dissipation figure isn't especially impressive, this thing is smaller than even the Intel stock cooler, and it should be very quiet.