Once again Ricoh demonstrates that in terms of technical ability and
value for money, its cameras are among the best on the market. The
Caplio R7 is an outstandingly versatile pocket compact with an unmatched
list of features. It is stylish, well made, has blindingly fast
performance and excellent picture quality, at a price that beats its few
competitors. If it doesn't sell like hot cakes this Christmas then Ricoh
needs to fire its advertising agency.