Matsushita says its Panasonic brand will introduce its first digital SLR cameras later this year. This market is growing steady and the company wants to grab a slice of the boom.
The world's biggest consumer electronics maker has been developing technologies and devices for digital SLR cameras jointly with Japanese precision equipment maker Olympus Corp.
A Matsushita spokeswoman said the company had not decided on a price range for the LUMIX DMC-L1, a prototype of which is being exhibited at the PMA 2006 International Convention and Trade Show in Orlando, Florida.
Olympus has already introduced its E-330 digital SLR camera using the jointly developed mirror box unit and sensor.