NordicHardware posted "Interview with ABIT about USI's purchase".
Many feared that ABIT's identity as an enthusiast company would disappear
at the same time. We therefore decided to contact ABIT and hear what it
had to say about the merging with USI.
We are looking into the prospects of extending our product range further
into the mainstream and budget segments. USI's experience and economy of
scale would clearly facilitate such a move, but we will never forget, nor
leave, what has always been our main focus throughout the years. In the
short-term we will continue to focus our resources on our core business,
which is making enthusiast-level motherboards. When it comes down to it,
it's only through the support of the enthusiast community that ABIT has
managed to become such a household name in performance hardware.