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Interview with AMD - part 1

Posted on Monday, March 13 2006 @ 21:22:00 CET by

DigiTimes published the first part of their interview with AMD's executive vice president and chief officer for marketing and sales Henri Richard. It's the first part of a five-part interview, the rest of the interview will be published over the next few days.
Q: It's generally acknowledged that AMD has a technology lead over Intel, currently, if only for two reasons, HyperTransport and the move to AMD64, which clearly took Intel by surprise and really left it no option but to use AMD64 technology. However, later this year we expect Intel to fight back with the Merom /Conroe /Woodcrest core, which some industry analysts expect to take the performance lead. A year from now, who will be the performance leader in microprocessors for the three major segments: notebooks, desktop systems, and the server space?

A: Actually, I pride myself on what I call intellectual honesty, and it would be foolish for AMD to believe that Intel is going to suffer from a lack of execution forever. Clearly, they made the wrong decision with Itanium. They made the wrong decision with Prescott, but they're not going to continue to make mistakes all the time. Today, they don't have a good architecture; that's widely accepted and recognized. In fact, Intel themselves recognize that at some point they are going to have to move to an integrated memory controller. One of their scientists has just acknowledged that publicly.
You can read it over here.



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