Google Base to help European retailers?

Posted on Thursday, March 16 2006 @ 23:20 CET by Thomas De Maesschalck
Google is planning to use its Google Base to target the European retail industry. The company wants to give traditional bricks-and-mortal retailers a base from which to market and sell their goods on the web.
Nikesh Arora, head of Google's European arm, said in an interview with the FT that Google wanted companies in retail – and possibly sectors such as real estate – to submit details of their goods and prices.

Google would index and package the information into a consumer-friendly search engine, giving its users a virtual supermarket across a number of retail brands.

Mr Arora said: "Google Base is going to have a huge impact on retailers," adding that the move reflected internal research, which found many leading European retailers did not feel they were competitive enough online.
Read more over at MSNCBC.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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