Google is planning to use its Google Base to target the European retail industry. The company wants to give traditional bricks-and-mortal retailers a base from which to market and sell their goods on the web.
Nikesh Arora, head of Google's European arm, said in an interview with the FT that Google wanted companies in retail – and possibly sectors such as real estate – to submit details of their goods and prices.
Google would index and package the information into a consumer-friendly search engine, giving its users a virtual supermarket across a number of retail brands.
Mr Arora said: "Google Base is going to have a huge impact on retailers," adding that the move reflected internal research, which found many leading European retailers did not feel they were competitive enough online.