Nika and Google released a new invitation-only website for soccer fans around the world. The site is Joga.com, it is available in 14 languages and will soon run in 140 countries.
ONE GOAL. Joga.com is a free network where members will be able to create Web sites and send e-mail, photos, and video clips, as well as access Nike content related to its sponsored athletes such as Brazilian superstar Ronaldino or U.S. soccer prodigy Freddy Adu, according to Nike officials who confirmed the new initiative. Google officials did not return calls.
Following the raging popularity of such sites as MySpace.com and Orkut.com in Brazil, Nike executives approached Google with the idea of creating a social-networking site revolving around the world's most popular sport: soccer.