Among flat panel displays, plasma offers technical advantages, particularly with larger size panels and home theater viewing. For example, whatever the viewing angle, the picture with plasma is always clear, never distorted, and colors are sharp and vivid.
In developing this record-breaking plasma television, Panasonic had to overcome numerous technical challenges to master a panel larger than 100 inches measured diagonally, while maintaining stable discharge and high picture quality across the entire panel surface.
The company overcame this hurdle by developing a new rib* and phosphor for these super large panels. The 103-inch 1080p plasma panel, equivalent to four 50-inch panels in size, features consistent and uniform discharge, delivering the same accurate images from the center to every corner of the screen and the same brightness as the current 50-inch HD model (TH-50PX500). The panel incorporates Panasonic’s 1080p HD high-speed pixel drive. The same high-speed pixel drive is used in the TH-65PX500 65-inch 1080p Plasma TV, which has been well received in Japan since its introduction last November.
“Since plasma is a self-illuminating device, it offers superior characteristics on several measures including dynamic contrast, true-to-life color reproduction, quick response time for sports and programs with fast-moving images and a wider viewing angle, an important factor for large screen display,” said Mr. Hiroyuki Nagano, Director, PDP Device Business Unit of Panasonic AVC Networks Company. “With HD broadcasting service continuing to expand internationally and penetration of HD contents as well as Blu-ray Disc recorders and players, demand will increase for plasma panels.”
To meet the expanding worldwide demand for plasma TV, which is expected to top 25 million units in 2010, Panasonic is continually increasing its investment in every area of plasma technology from R&D to manufacturing. The company offers high-definition plasma televisions that include 37-inch, 42-inch, 50-inch, and 65-inch sizes, with suggested retail prices beginning with the 37-inch model at $1,999.95.