Intel to launch business PC brand on Monday

CEO Paul Otellini tipped the company's hand during a conference call earlier this week after Intel announced its latest quarter of disappointing financial results. Discussing what manufacturing processes the different chips would use, Otellini mentioned Intel's brands: "Centrino and Viiv and the upcoming brand associated with the business desktop we'll talk about on Monday."

An Intel representative declined to comment further on a press conference scheduled for Monday at the Ritz-Carlton Hotel in San Francisco. "We have nothing to add beyond what Paul said in the earnings call," said Scott McLaughlin, an Intel spokesman. But sources familiar with the company's plans said Intel plans to unveil that third brand name Monday along with technology that is supposed to make it easier to manage and secure business PCs. To this point, Intel has talked about these capabilities under the code name Averill.