id Software says in-game advertising is OK

It is no secret that the development and promotion of a high profile video game is not a cheap process. Although not currently used in the mainstream, advertising in video games is one of the options that developers are considering to help ease development costs. The obvious question that is being circulated among the gaming industry is whether or not PC and console gamers are going to be willing to deal with advertising in video games.

"If advertising does not interfere with game play, [I have] no problems with it," Tim Willits, co-owner and lead designer of Doom 3 said yesterday during a panel discussion. Willits later went on to to claim the company considered using advertising in the highly anticipated Enemy Territory Quake Wars video game.