AGEIA's PhysX - a successful launch?

Posted on Saturday, May 13 2006 @ 16:34 CEST by Thomas De Maesschalck
GD Hardware takes a look at how successful AGEIA was at launching their PhysX physics processing unit:
Ageia’s PR had PhysX cards shipped out to members of the print and online media outlets this past week and in doing so have potentially done a great deal to damage the launch. Whenever you introduce a brand-new product segment to an already skeptical market of enthusiasts, you’d better make damned sure all your ducks are in a row. We’ve pointed out in past articles that Ageia really needs just one killer application that’s a huge-seller which can truly harness the power of the PPU. Instead, we have one flagship title – Ghost Recon: Advanced Warfighter (GRAW) – which use a PhysX band-aid over the Havoc engine and doesn’t do Ageia any favors in terms of justifying a $300 dollar price tag to get some added particles.
You can read more over here.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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