Microsoft presented a new image format called Windows Media Photo (WMP). It will be supported by Windows Vista and also be made available for Windows XP.
In his presentation, Crow showed an image with 24:1 compression that visibly contained more detail in the Windows Media Photo format than the JPEG and JPEG 2000 formats compressed at the same level.
Still, the image in the Microsoft format was somewhat distorted because of the high compression level. Typically digital cameras today use 6:1 compression, Crow said. Windows Media Photo should offer better pictures at double that level, he said. "We can do it in half the size of a JPEG file."