Intel's marketing magic

Posted on Saturday, May 27 2006 @ 12:30 CEST by Thomas De Maesschalck
Forbes has an article on Intel's marketing and products:
Intel’s gone brand-crazy in the last year. Its marketing department has designed a new company logo and rewritten its slogan from “Intel Inside” to “Leap Ahead.” Millions of dollars have been put behind new product brands, like Core Duo for chips with two computational brains; and Viiv, for computers that hook up to your TV. In ceremonial unveiling Monday, Intel released its latest new brand: vPro, the new name for Intel-powered desktop office computers.
Read on over here.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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