Intel's marketing magic

Intel’s gone brand-crazy in the last year. Its marketing department has designed a new company logo and rewritten its slogan from “Intel Inside” to “Leap Ahead.” Millions of dollars have been put behind new product brands, like Core Duo for chips with two computational brains; and Viiv, for computers that hook up to your TV. In ceremonial unveiling Monday, Intel released its latest new brand: vPro, the new name for Intel-powered desktop office computers.