'Web 2.0' sites like Digg and Flickr provide some of the most awesome content on the web. Why on earth should we be worried about their popularity? Wil Harris explains the long-term consequences of all that information.
"Why are the companies worth so much money? Why is MySpace worth over half a billion dollars without a proper revenue model? Why is Digg allegedly pitched at over $20m (at the last count) without any idea of where money is going to be pulled from? The answer is - data. Information. Marketing. Every detail about you and me. That is where the money is."