Since ATI's announcement this morning about their own solution for PC game hardware physics seemed to us to be a challenge to AGEIA's PhysX hardware, we decided to contact AGEIA to get their side on things. Here is AGEIA's response via their vice president of marketing Michael Steele..You can read it over here.
AGEIA responds to ATI Physics solution

AGEIA has given a response to the announcement of ATI's Physics: