Dare To Be Different

iPods are aspirational. Their arrival into the world of cool spawned a seemingly never ending supply of imitators, both music players and other stuff, mimicking their whiteness, their minimal controls, their sleek design. iPods are something else too: Apple has managed to position the iPod so carefully that the term is often used generically to mean 'portable music player'. When non techy friends talk about portable music players they often just say iPod. It is faster and easier to say, and it describes something we all understand.

Read on over at Trusted Reviews.