Posted on Friday, June 23 2006 @ 13:20 CEST by Thomas De Maesschalck
A web metrics firm confirmed this week that an overwhelming majority of Microsoft employees use Google to search the Internet:
Andrew Hitchcock, a 20-year-old student at the University of Washington, got the ball rolling by posting Google Analytics statistics on visitors to his Web site. Of the users originating from Microsoft's domain who reached Hitchcock's site via a search engine, 80 percent came through Google. Only 20 percent used a Microsoft search engine (either MSN's or the Live.com's).
"Do companies drink their own Kool-Aid? (or eat their own dog food, depending on which company culture you follow)," Hitchcock asked on his site.
Microsoft may not, but Google and Yahoo workers apparently do; employees of those California-based companies were far more loyal to their own search engines. Of the Google visitors, 100 percent used their own search engine; 64 percent of Yahoo personnel used that portal's search engine (the remainder called up Google).
Hitchcock's findings were in line with more formal statistics gathered by visitor analytics vendor VisitorVille Intelligence. According to the Shepherdstown, W.V.-based company, 66.3 percent of Microsoft users turn to Google for searches. Only 19.6 percent use MSN; 10.2 percent went to Yahoo to search.
More details over
here.
