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Toshiba HD DVD player selling at a loss

Posted on Friday, June 23 2006 @ 23:40:17 CEST by

Toshiba got its HD-A1 HD DVD player early on the market, before the arrival of Blu-ray players, but according to iSupply it's selling the players at a loss of $200 or more:
That's the verdict of market research firm iSuppli, which carried out a so-called teardown of the machine, picking it apart to determine what's inside and how much it cost to build. iSuppli analyst Chris Crotty reckons the internal electronics cost about $674, bringing the total to more than $700 when components such as packaging and manufacturing are included.

The players sell through retailers like Best Buy (BBY) and Target (TGT) for $499, leaving Toshiba (TOSBF) with a per-unit loss of $200 or more.
More details over here.



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