Toshiba HD DVD player selling at a loss

Posted on Friday, Jun 23 2006 @ 23:40 CEST by Thomas De Maesschalck
Toshiba got its HD-A1 HD DVD player early on the market, before the arrival of Blu-ray players, but according to iSupply it's selling the players at a loss of $200 or more:
That's the verdict of market research firm iSuppli, which carried out a so-called teardown of the machine, picking it apart to determine what's inside and how much it cost to build. iSuppli analyst Chris Crotty reckons the internal electronics cost about $674, bringing the total to more than $700 when components such as packaging and manufacturing are included.

The players sell through retailers like Best Buy (BBY) and Target (TGT) for $499, leaving Toshiba (TOSBF) with a per-unit loss of $200 or more.
More details over here.

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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