Dell uses AMD as a bargaining chip with Intel

Posted on Thursday, Jun 29 2006 @ 09:11 CEST by Thomas De Maesschalck
DigiTimes published an article that Dell is using AMD as a bargaining chip with Intel:
Sources with Taiwan's motherboard makers claimed that Dell's decision to adopt AMD for its servers was meant to warn Intel that it should continue offering rebates to OEMs. But so far Intel has shown no sign that it will change its mind, and it looks very likely that AMD-based Dell PCs will be a reality sooner than later.
Read it over here.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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Re: Dell uses AMD as a bargaining chip with Intel
by Anonymous on Thursday, Jun 29 2006 @ 09:28 CEST
That won't work very well since Intel knows perfectly well what it has with Conroe and family. The rest of the world has been well informed on those chips' abilities too, go figure!

However it does serve to fuel Intel shrugging off the AMD lawsuit. Pretty hard to make a case that the big guy (Intel) is shutting you out if you are in bed with the big guy's largest customer. That defusing of the legal case occurs whether or not AMD actually makes any sales through Intel, which, via Conroe, Intel is going to try very hard to make sure AMD does not.

Gee and we thought DaVinci Code was complicated :)