New findings released today from TEMPO, the company’s quarterly study of digital music behaviors, show that 20% of Americans aged 12 and older now own a portable MP3 player. This marks a significant increase over ownership levels found one year ago (15%), and nearly double the proportion of owners found in April 2003 (11%). And in a sign that not only new buyers are driving this trend, 6% of Americans own more than one portable MP3 player.More info about the report over here.
One in five Americans owns an MP3 player
Posted on Saturday, July 01 2006 @ 0:18 CEST by Thomas De Maesschalck
A new study from Ipsos found that one in five Americans over the age of 12 now own digital audio players and one in 20 even owns more than one.